Tricon unveils new ad concept for NISI

NISI Zebra Girl ConceptThe latest Tricon Marine ad concept, unveiled to showcase the company’s newest and sexiest luxury yacht line to date, the NISI series, is more than just a single ad concept. It is a call for, and an answer to, fantasy fulfillment – a build realization that Tricon Marine is known for. Fantasy enticement answered by fantasy fulfillment to be exact. Zebra girl, as she has come to be known amongst exclusive yachting circles, is beckoning. And NISI 2400 is ready to fulfill.

Tricon Marine yacht owners’ want a yacht that is non-conforming, unique, tailored to their exacting desires, capable of exceeding their expectations. Tricon yachts are for individuals who wish to live life fully and embrace life’s rich experiences.

The NISI 2400 advertisement, endearingly recognized as the zebra girl ad, debuted in the August 2010 issue of Yachts International Magazine to instant success. But it is not zebra girl herself that is causing the buzz, rather her appealing and ever so inviting invitation to board sensuous NISI and “come in to your world”. Launched primarily to attract new interest and propagate awareness, the NISI 2400 ad is designed to speak to the type of yachtsman that NISI commands. A yachtsman who does not dream of running with zebras because the type of man who is worthy of owning NISI is one who already does. NISI’s owner is in a league of his own. This incredible yacht will take him and his guests on journeys both figuratively and literally. Once aboard NISI, he is transported in to another world, his world.

NISI is sleek, sexy and inviting. The ultimate island-hopping yacht. Live your fantasy with NISI 2400 – Come in to your world.

Download the full advertisement as it was published in Yachts International October 2010 Issue.

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